Perceptions about business competitors in the business world have changed in recent years. Startups are beginning to adopt new tendencies towards their competitors that move them away from the fierce rivalries of the business world of the past.
This variation is caused by the constant change in the behavior of today’s society. The world changes and we change with it. What worked yesterday no longer works today, and this means that companies have to reinvent themselves every day to survive.
But how is the perspective startups have on their competitors changing?
We’ll tell you this and much more in today’s post. Here we go!
Competition in the business world of the past
Before we get into what changes are taking place in the way companies are seeing business competitors, we must travel back in time to see how the competition was perceived before. The history of marketing and business life goes back many years.
Rivalries between competitors in the past resulted in constant marketing “blitzes” that targeted the entire population. Companies spent huge amounts of money to be on Prime Time television and impact millions of viewers. The key was that where your company appeared, your competitor did not.
Sometime later, marketing “wars” between companies started. I’m sure you remember the war between Coca-Cola and Pepsi in the United States, for example. It’s perhaps the most famous battle in the history of advertising.
Both companies openly made fun of their competition. The ads told stories of how good their product was and how bad the other was. It is worth mentioning that at that time advertising laws were more permissive than they are today. Therefore, messages that were tolerated those days would be inconceivable to accept nowadays.
The flight of birds, the new trend to perceive business competitors
There is a misconception about the flight style of birds. People generally consider that birds fly in formation. A leading bird breaks the wind resistance leaving an easier path for the rest of the birds. In the business world, something similar used to happen and still happens, although less frequently. A leading company breaks the resistance of a market with new and innovative ideas and many others launch copies to take advantage of the easy flight.
Nevertheless, they fail to realize that they follow a faltering industry leader or launch thousands of imitations of the first product, exhausting the size of the market.
However, if you look closely at the flight of the birds, you’ll notice that there is no one leading the group and that birds are swapping positions from time to time. The straggling members of the group fly to the front and lead the group. As a result, the leader can rest for a bit.
In conclusion, the latest trends expose the need for companies to create disruptive ideas rather than copy existing ideas.
Young companies that have a similar value proposition for a market should not adopt a mindset like Coca-Cola and Pepsi. Rather, they should follow the flight strategy of birds. After all, even if the companies have similar propositions, they offer different functionalities that are tailored to specific customers.
Learning about how they deal with external and internal issues, their hiring processes, employee experience, etc. can be key factors in making both businesses successful.
Startups have enough problems to be adding a marketing “war” in between. What they need is to collaborate with each other to get both projects off the ground.
At Discoverfy we believe that collaboration is the key to success. Society is based on learning from each other’s mistakes to create your own path. So why don’t we all help each other to succeed?
Do you think it is possible to implement this type of strategy in today’s society? Leave us your opinion in the comments.
We hope you liked today’s post!
See you in the next one 🙂
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