In today’s article, we’ll look at the reasons for the success of Shopify that have led the platform to grow over the past few years.
But first, we must warn you. Although at times it may seem like a promotion, nothing could be further from the truth. In fact, we wish we were getting paid 🙁
We simply give information about what we believe is the eCommerce platform that is the most successful.
Let’s check it out!
What is Shopify?
It’s almost impossible that you don’t know what Shopify is unless you just landed from another planet. If this is the case, we’ll briefly summarize it for you.
Shopify is a platform for creating and managing e-commerce stores. This software allows anyone in the world to have access to create their own business from scratch.
With just a computer and an internet connection, you can start your own project that will lead to thousands of euros in revenue.
Where does the Success Shopify has had come from?
As we mentioned a few paragraphs above, one of the main reasons why Shopify has had such an accelerated growth in recent years that led to the success of Shopify, is because it’s accessible to everyone.
1. Easy and for the whole family
Yes, that’s right, even a 12-year-old would be able to set up their own eCommerce on Shopify. This is thanks to the platform’s interface which is very intuitive and easy to use.
You don’t need to be an expert in programming or web development, which is the main barrier for many when wanting to start a business.
In addition, Shopify takes care of both providing the host you need to create a website, as well as updating all the software so that your platform works properly at all times.
And to top it all off, on the same platform you have access to videos and guides in case you have any doubts or problems during the setup of your website. What a blast!
2. Security and reliability
Having an eCommerce is much more than just creating a product, marketing it, and trying to sell it. If you do your job well, you will have many customers.
Having many customers poses several complex situations that an eCommerce must face. Among them, is the loading speed of the web page, since nowadays the user has little patience; or the management of sensitive customer information, such as credit card data.
All these things that would be a lot of headaches for any eCommerce owner, Shopify takes care of them for you.
Shopify covers both SSL Certificate and PCI compliance, which is necessary when handling credit cards. In addition, it makes sure your eCommerce is available and working optimally so that the page loads quickly.
Nowadays, who doesn’t have a cell phone? Who doesn’t use it to search for anything online?
It is undeniable that of the barrier that existed years ago to interact with an eCommerce, search for products, and pay for them from a cell phone, only runes remain.
According to a study, the average internet user spends around 4 hours every day using the internet on their cell phone.
That’s why Shopify offers a completely free mobile integration. This way, customers will be able to shop on any device from anywhere. Plus, your eCommerce will look just as good on a smartphone as it does on a computer.
4. Customization and Customer Service
Shopify has more than 160 templates so you can choose the one you like the most and adapt it to your eCommerce.
This way, you can create a beautiful and unique eCommerce that is true to your brand identity. But that’s not all. Any template you choose can be customized by editing the code.
However, this may require more advanced knowledge. Still, any problems or questions you may have can be asked to Shopify’s 24/7 customer support, where they will respond almost instantly.
So neither you nor your business will be alone at any point along the way.
5. SEO and Marketing Tools
It’s a lot of fun to set up and have your eCommerce looking good until you realize that only your parents visit your website.
This is where one of Shopify’s strengths comes in: marketing tools to help you rank your eCommerce among the top search engine results. In addition, you have access to advanced analytics that tell you where your customers are coming from.
This point requires a bit more expertise. However, as we have already advanced in previous points, Shopify offers a series of guides and videos that will teach you everything you need to know about SEO (Search Engine Optimization).
In addition, you will also have access to training to master Facebook and Google Ads so you can grow your business to the top.
Conclusions of Shopify’s success
Shopify’s growth doesn’t come randomly, as we’ve seen with the various reasons behind the success Shopify has had.
When you have a product or service that stands out from the rest, but you also dedicate all your efforts so that your customer has no cost to use it and you provide them with training to succeed in their business, it is easy for your project to succeed.
That’s all for today!
Thank you very much for reading us as always.
See you in the next post 🙂
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